As the world is turning into a global village, new products from abroad are finding their way into the country, the trend of consumption by native people is changing and becoming more prone to buying foreign and international brands than the local ones. Since the advancement in communications and information systems technology have shrunk distance and homogenized the values, fashion preferences and attitudes of the world’s population. It has now been observed that consumers buy foreign brands more frequently than the local ones and feel proud of purchasing imported goods. As a result, it is significant to understand the consumers’ perception of foreign brands to local brands because studying consumer perceptions towards foreign and local brands and factors that affect their brand preference has substantial implications in marketing. Clive shoes change the phenomena of buying foreign brands instead of a local brand. Clive shoes- one of the leading shoe brand in Pakistan change the ide...